Toyota Auris 2013 campaign features a model from Israel, Stav Strashko who identifies as transgender. The tagline for the campaign is “not in trend, not casual, not for everyone, not authority, but Auris”. The ads for the Auris will only air in Japan.
The Auris is based on the next-generation Corolla that is currently on sale in Japan. It is the equivalent of the Matrix in that it is a Corolla-based hatchback.
